Tiger Schools Dan Jenkins
By Torleif Sorenson on 11/19/14
For the December 2014 issue of Golf Digest, longtime golf writer Dan Jenkins wrote something this writer has never seen at any other time in a major golf publication: An imaginary interview.
Jenkins has been a famous golf writer and columnist for decades and now serves as the "curmudgeon voice" of the magazine, injecting his own brand of humor into his columns. But for his December piece, Jenkins attempted to pounce upon Woods's extramarital affairs and perceived aloofness, penning an entire "interview" with Tiger Woods intended as a blend of humor, sarcasm, and creative writing.
Among the "tidbits" that Jenkins intended to make readers ROTFL is this knee-slapping sequence:
Why haven't you fired Steiny, by the way? You've fired everybody else. Three gurus, Butch, Hank and Sean Foley. Two caddies, Fluff and Stevie. Your first agent, Hughes Norton, who made you rich before you'd won anything. Other minions.Woods fired right back at Jenkins and Golf Digest in this column on The Players' Tribune, Derek Jeter's new web site:
I’ve given lots of interviews to journalists in all that time, more than I could count, and some have been good and some not so much. All athletes know that we will be under scrutiny from the media. But this concocted article was below the belt. Good-natured satire is one thing, but no fair-minded writer would put someone in the position of having to publicly deny that he mistreats his friends, takes pleasure in firing people, and stiffs on tips—and a lot of other slurs, too.Woods is dead-on correct in faulting Golf Digest's editors, chiefly Jerry Tarde. For a magazine that has never posted a fake interview, let alone going to the trouble of hiring a Tiger-look-alike for the column, Tarde and his editorial staff stepped in it. That was below the belt, indeed. If they had resorted to cartoonish drawings, perhaps it might not have been so over-the-line.
Tiger's agent and his company VP, Mark Steinberg and Glenn Greenspan, respectively, sent a letter to Chuck Townsend, CEO of Conde Nast, corporate parent of Golf Digest:
In this writer's opinion, Woods, Steinberg, and Greenspan are spot-on. Remember that earlier this year, Golf Digest editor Jerry Tarde signed off on putting beginning golfer / Los Angeles socialite / widely-reputed cocaine-abuser Paulina Gretzky on the May 2014 cover in a blatant cheesecake pose, in an obvious attempt to sell magazines and to re-brand itself as the more "lifestyle-conscious" golf publication:
Tarde's decision came back to haunt him in a firestorm of criticism that came not just from LPGA players, but from across the worlds of golf and journalism.
In the case of Jenkins's latest column, Tarde must have deferred to Jenkins's stature as a established golf writer. But again, Tarde's editorial judgement has failed miserably.
And what is next for Golf Digest?
While only one person in recorded history has ever been perfect, and people make mistakes all the time, Jenkins crossed the line here — and he should exercise better judgement. He needs to go back to the writing style he still does well — and ditch the Dan Rather / "method acting" school of journalism.
And we hope that Jerry Tarde, who has edited that magazine for a very long time, recommits himself and Golf Digest to avoiding any more ugly errors like these. At his age, he should have known better. Again.
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Images via Twitter, Kyle Porter
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