An Insider's Look at Golf Club Design
By Terry Koehler, The Wedge Guy
Terry Koehler has been in the golf industry for over 30 years and currently spends his days as the President of EIDOLON Golf, a small premium wedge company in Victoria, Texas. He's been blogging for over 3 years and has written hundreds of articles ranging from golf tips to equipment issues. His blog will appear on ClubSG twice per week. You can reach Terry to have your golf questions answered at email@example.com.
When it comes to golf club design, I guess you'd have to say that I'm somewhat of a cynic. Conservative for sure, but cynical because I've been in this business for nearly 30 years and I've seen a continuous stream of unsupportable advertising claims on the "newest and greatest," whether it be drivers, fairway woods, irons, putters . . . you name it. But look back at history and see how many of those really had staying power? Not too many. And the industry churns out more and more "new" ideas every year, don't they?
The reality is that new models, and short product life cycles, have become a way of doing business in the golf equipment sector these days. The R&D departments have a responsibility to churn out new models or they are out of a job. The marketing and sales departments have a responsibility to create buzz and spring sales or they are on the street as well. So we get another “greatest thing since sliced bread” from every major company, every year.
And by summer or fall, all of this year’s “hottest new things” will be selling at heavily discounted prices to make room for next year’s “hottest new things”. So let’s break it down by seeing just what a club is, what it can and cannot be expected to do for you, and how to improve the odds of getting value from your equipment dollars.
First, whether it’s a driver, fairway wood, hybrid or iron , a club is simply a head, attached to a shaft, with a rubber thing on the end to hold onto. Nothing more, nothing less. Let’s talk clubheads first.
Unless you’ve been in a coma for ten years, you probably already have one or more drivers with a 460 cc head, exotic material construction and weight distribution pushed to the edge of manufacturing capabilities. With the technology pushed to the limits allowed by the USGA, the difference between models on the market is miniscule. And the ability for someone to invent something new that is a giant leap from where we are just isn’t going to happen. In essence, they are all about the same, so find one that looks good to you and sounds right and stick with it.
That same approach pretty much says it all about fairway woods, too. The biggest goal here is to determine how many you are going to carry, and select the lofts that will give you the full-swing distances you need. You can take that same approach with your hybrids. They all are designed to be easy to hit, and they are. Pretty much all you have to do is find the head design that suits your eye, and get the lofts that deliver the distances you are after.
Now, irons . . . they are a little different, with hundreds of models to choose from. But generally, you can put all of them into four categories:
1. True blades – these are the pure muscle-back models with very little to no perimeter weighting. And they should only be chosen by golfers who are exceptional ball strikers. They will give you great feedback and ball control if you are an accomplished player, but you will be penalized with your mis-hits. You don’t see many of them in the stores anymore.Well, we didn’t get to the shaft part of the equation, so I guess next Friday’s post topic is set. And I’m betting, and hoping, that today’s post is going to generate more questions than I’ve gotten in a long time. That’s what this is all about, so start hitting those keys, readers. I’ll see you Tuesday with a reader’s question (and another free EIDOLON wedge winner) and get on the shaft topic next Friday.
Usually I let you guys have at it in the comments, but I promise to chime in every day on this topic if you guys and ladies want to create a thorough dialog on clubhead design.
* The Wedge Guy's views and opinions are his own do not necessarily reflect those of SkyGolf.
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What would be an example of a "Modern Blade"?
Totally agree parman. I had the very same question.
Further, Wedge Guy, does your definition of a modern blade fit in with the Maltby Playability Factor in some way? I'm curious to know how to spot one of these clubs.
By "modern blade" I mean a design that shows little or no offset, a "traditional" blade shape, lofts that are not "jacked up" and a back design that redistributes only some of the weight toward the toe and perimeter, while maintaining reasonable thickness or "muscle" behind the center area of the face. The new Titleist AP models, most of the Mizuno MP models and others of that style meet this definition.
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